Rishi Sunak today flatly dismissed a warning from the UK’s food tsar that bringing cake into work is like smoking around colleagues.
Downing Street insisted Mr Sunak was committed to ‘personal choice’ – revealing that he is personally ‘very partial’ to carrot cake.
Aides underlined the message by bringing in cupcakes for journalists at a briefing after the weekly PMQs session.
The bullish stance came after Professor Susan Jebb, chair of the Food Standards Agency, compared cakes in the office to passive smoking.
Professor Jebb, who teaches diet and population health at the University of Oxford, told the Times: ‘If nobody brought in cakes into the office, I would not eat cakes in the day – but because people do bring cakes in, I eat them.
Professor Susan Jebb, chairwoman of the Food Standards Agency, says bringing cake into work is as harmful to colleagues as secondhand smoking
The professor said: ‘If nobody brought in cakes into the office, I would not eat cakes in the day’
‘Now, okay, I have made a choice, but people were making a choice to go into a smoky pub.’
She added: ‘With smoking, after a very long time, we have got to a place where we understand that individuals have to make some effort but that we can make their efforts more successful by having a supportive environment.
‘But we still don’t feel like that about food.’
She concluded that passive smoking inflicts harm on others ‘and exactly the same is true of food’.
Professor Jebb has also pushed for doctors to be more open to approaching patients about their weight and offering help with dieting.
She criticised many for currently refraining from discussing the topic.
A former government advisor on obesity, Professor Jebb also hit out at the Government for delaying a junk food advertising ban, which she said is ‘undermining people’s free will’ to eat vegetables.
‘Advertising means that the businesses with the most money have the biggest influence on people’s behaviour,’ she said.
‘That’s not fair. At the moment we allow advertising for commercial gain with no health controls on it whatsoever and we’ve ended up with a complete market failure because what you get advertised is chocolate and not cauliflower.’
She also insisted obesity in the UK could be treated, saying ‘pretty cheap interventions’ such as weight management programmes would help.
It comes as Lord Rose of Monewden, chairman of Asda, told the Times Health Commission on Monday that workplaces need to do more for employee’s health.
He asked: ‘Why don’t we lobby to say that also in that process as employers, we have a legal obligation to do something about our employees’ health?’
Two thirds of adults in the UK are currently overweight – a figure that has doubled in the last 30 years.
Treating obesity-related illnesses, like high blood pressure, diabetes, and several cancers, is estimated to cost the NHS £6billion a year
Former prime minister Boris Johnson famously declared war on the nation’s waistlines in 2020, ditching his previous aversion to nanny-state style nutrition policies, after his own weight exacerbated his Covid infection.
But the Government last year backed down on several schemes, delaying a ban on ‘buy one get one free’ junk food deals and a 9pm watershed for sugary snacks for a least a year in a bid to help poorer families with food bills.
And last month Health Secretary Steve Barclay delayed an advertising ban until 2025.
He is resistant to bans and instead wants ‘more positive ways to promote healthy living’.
Meanwhile, Professor Jebb wants to introduce inexpensive interventions that ‘yield huge benefits’ including NHS weight management programmes.
Professor Jebb has also criticised the Government for delaying a junk food advertising ban amid increasing obesity in the UK
Speaking today, Professor Jebb added: ‘I want to make it very clear that the views expressed in The Times article are not those of the FSA Board nor do they reflect current or planned FSA policy in any way whatsoever.
‘I agreed to join the Health Commission in my role as an academic and the comments were made in a conversation with The Times and in discussion with other Health Commission panel members.
‘As The Times article points out I made the comments in a personal capacity and any representation of them as the current position or policy of the FSA is misleading and inaccurate.’